Research · Production · Placement · One unbroken chain

Stop guessing what to say.

The most expensive decision in advertising, what to say, usually gets made on instinct. We measure what your buyers are actually asking and what your competitors are claiming, find the message nobody has taken, then produce and place the spots that say it.

01 Research 02 Production 03 Placement 04 Results

See how it works

Why this exists

Thirty years each in direct-response production taught us the same thing: the most expensive decision gets made with the least information. We sat on the production side of that room for three decades and watched clients spend against a guess. The information didn't exist in usable form, so we built it.

Speed

Campaigns in days, not months.

An agency and a production house work in a chain: discovery, competitive audit, strategy rounds, creative brief, crew bids, shoot and edit. Each handoff adds weeks and a bill. Ntentify collapses that chain into one measured pass that ends in finished content — backed by data on your customers and the competitors in your market.

Agency and production house compared with Ntentify
Compared on Agency + production house Ntentify
Time to launch Months Days
Cost Retainer plus a production budget A fraction of regular production
How the message is chosen Experience, workshops and judgment Measured gaps between customer concerns and competitor claims
Competitive view A one-time audit of a few rivals Continuous tracking across your category
Proof behind the idea A creative presentation The data that shows why the message is open
Trying a new angle A new brief and a new shoot Next month’s read, in days

Difference

Louder isn’t different.

Generic AI marketing makes a business louder. Ntentify makes it different. In law, home services, healthcare and financial services, competitors make the same claims — experienced, trusted, free consultation. More traffic pushes that same message to more people, but it doesn’t give anyone a reason to choose you. Visibility has a ceiling when the message is a commodity. A message nobody else owns doesn’t.

01

Strategy, not just execution.

Automation optimizes how a message is delivered. Ntentify decides which message is worth delivering.

02

A market history that grows daily.

Ntentify tracks about 1,200 brands across 26 categories. That history can’t be bought after the fact.

03

Finished creative, built by producers.

Ad angles, scripts and storyboards ready to produce — and finished spots — not just a dashboard.

Generic AI marketing compared with Ntentify
Compared on Generic AI marketing Ntentify
Answers How do we get seen more? What should we say to win?
Starts from Your website and ad accounts Your whole competitive landscape
Core asset AI agents running channels A market record that grows daily
Delivers Traffic, rankings, campaigns The open message, plus finished creative
Over time Ongoing channel management Monthly reads: what moved, who changed their message, what opened up

How it works

The loop

01

Research

We read what your buyers say across reviews, forums, search and social, and find the language that moves them.

02

Production

We write, board and produce the spots, shot live, made with AI or a mix of both, from six seconds to thirty minutes.

03

Placement

We place the spots where your buyers are.

04

Results

Performance comes back into the next report, so each round starts sharper.

Results feed the next report.

Ntentify studies publicly available market signals — what customers say, what competitors claim, what people search for — and turns them into strategy and creative. We report patterns and conclusions, not raw data.

What you get

  1. 01

    See a demo on your own market.

    What your customers are asking, what competitors are claiming, and the open message Ntentify finds.

  2. 02

    Launch your first campaign in days.

    Message, scripts and finished content, ready to run.

  3. 03

    Keep your media team running — or let us place it.

    Nothing stops while you switch.

Each month

  • Three cluster reports on what customers are asking and worried about
  • Competitive intelligence on what competitors claim and spend to say
  • A strategy summary naming your open message
  • Ad angles, scripts, storyboards and finished content ready for your channels

01 · Research

Signal before script

Every project starts with what real buyers say in their own words, mapped across the four stages of the buying journey, scored for severity, and set against your competitors.

STAGE 01

Problem Awareness

"Is asking people to repeat themselves just part of getting older?"

STAGE 02

Frustration

"I've been burned three times — I need actual proof this one works"

STAGE 03

Solution Exploration

"Brand A or Brand B — which actually works in restaurants?"

STAGE 04

Decision

"What if they stop working after 31 days and the return window is closed?"

Executive Summary — Sample Output

Acme Hearing · 296 signals

Severity Heat — Across Funnel

  1. 01Problem35Moderate
  2. 02Frustration88Critical
  3. 03Solution62Elevated
  4. 04Decision47Moderate

Ad Infrastructure Detected

  • SOCIAL AD PIXELNONEPAID SOCIAL
  • WEB ANALYTICSACTIVEANALYTICS
  • SEARCH ADSACTIVEPAID SEARCH
  • EMAIL PLATFORMACTIVEEMAIL
  • SHORT-FORM PIXELACTIVESHORT FORM
  • SESSION REPLAYNONECRO / SESSION

System Verdict

Paid search is the primary acquisition channel. An active email platform confirms ad traffic is being captured into a list. Frustration severity at 88 (Critical) means paid traffic is landing on a product that has already lost trust with the category. The message needs to change before the media spend compounds the problem.

Signal Comparison — Decision Stage

Stage Your BrandAcme Sleep CompetitorCategory Leader
Frustration Severity 88Critical 34Moderate
Decision Objections 62Elevated 29Low
Solution Exploration 51Elevated 41Moderate

Signal Gap

The category leader is directly addressing frustration-stage objections in their creative. Your brand isn't. That's a 54-point severity gap — and it shows in conversion.

AI production · Example

From Signal to Finished Spot

One example, start to finish: our own explainer, made on our AI production system. The brief, the board, and the finished cut.

01Brief

Brands spend on ads built from guesses about what their buyers want. Show them what buyers actually say.

02Board

  1. The host standing on a sunlit shopping street
    BEAT 01
  2. The host on a walkway high above a data center aisle of server racks
    BEAT 02
  3. The host in a brick-walled loft office beside a wall of pinned notes
    BEAT 04
  4. The host seated at a diner counter with a cup of coffee
    BEAT 07

03Spot

Watch The Host explainer above: the host at a harbor at sunset
THE HOST · NTENTIFY · Watch it above ↑

02 · Production

Made from the research

Six seconds to thirty minutes, from social cuts to long-form direct response. Shot live, made with AI, or a mix of both, whichever serves the spot. Always written in the language your buyers already use.

03 · Placement

Run where your buyers are

We place and manage your spots where your buyers already spend their time.

04 · Results

Every round sharper

What the spots do in market comes back into the next report: which messages pulled, which didn't, and what to make next.

Working together

One place for the work

Your private client portal is where you read reports, review boards and comment on cuts, right down to the frame.

  • Private client portal
  • Time-coded comments on every cut
  • Invoice sent before work begins
Ntentify client portal: time-coded comments on a cut of Stop Guessing

Who it's for

Built for brands without a bench

Mid-size and larger brands with marketing budget and no in-house creative or research team. We become both.

Three decades of brand and direct-response experience.

Meet the team

The signal is the strategy